From the manufacturer:
Ready to stitch up a fun new pattern? This simple design will help you learn and practice, the basics of embroidery. With easy-to-read instructions, you’ll learn how to transfer a pattern, put your fabric in a hoop, easily thread a needle, and complete basic embroidery stitches. This pattern uses these basic embroidery stitches: backstitch, chain stitch, and satin stitch.
Finished pattern size: 4.75” x 4.5” (approx. 12cm x 11.5cm)
Skill level: Beginner (ages 13+). Crafty kids under 13 may also be able to do this project, with adult supervision.