From the manufacturer:
Most Learn-A-Craft kits are geared toward young children. These kits are perfect for older beginners who want to learn the craft yet have a finished project with a more grown-up theme. Projects come with everything you need including the frame, which can be used to display your project when finished. Includes Aida fabric, embroidery hoop for stitching and finishing, cotton thread, needle, and easy-to-follow instructions.