From the manufacturer:
All the supplies you need to get started are included in this kit. Learn the basics of embroidery with this simple, fun design. With easy to read instructions, you’ll learn how to transfer a pattern, put fabric in a hoop, easily thread a needle and complete basic embroidery stitches. When you’re finished, display your creation in the hoop provided.
Beginner (ages 13+). Crafty kids under 13 may also be able to do this project, with adult supervision.