From the Manufacturer:
Time to have a little fun! We’ve made lots of good-looking brushes over the years, but would we describe any of them as fun? Probably not.
Enter Snap!™ Brush Series — A new brush series that’s determined to get you to like it. We think you’ll like the way they look. We know you’ll love the way they perform. Snap!™ Brushes are fun, but not frivolous.