From the manufacturer:
Boye I Taught Myself to Punch Needle - Create beautiful works of art with this fun starter kit! This 12-1/4x6-1/2x1 inch package contains one book with fourteen projects, one 4 inch plastic embroidery hoop and frame, one 2.2mm punch needle with cover, one needle guard, one threader and two 12x16 inch iron-on transfer sheets.